About
๐๐ป Hello. Iโm Brad Lauster and this is my blog.
๐ง Since 2000, this site has been my outboard brain. It's where I collect and share my thoughts โ mostly on behavior design, user experience and personal development.

๐ฝ I grew up in upstate New York, and after college, moved to California, where I lived in Sacramento, Palo Alto, San Francisco, and Santa Barbara. In 2010, I moved to Hong Kong and then moved to New York City for seven years.
๐ These days, Iโm back in San Francisco, where I live with my wife, Jessica, and our huge cat, Mewzi.
๐ช๐ผ Iโm currently the Director of User Experience at FORME Life. Our product has not launched yet, but we're already getting some press.
๐จ๐ปโ๐ป In the past, Iโve worked for Intel, Stanford University, LinkedIn, AppFolio, Bindo (a company I co-founded), Equinox, WW (formerly Weight Watchers), and Clover.
๐ฃ I love backpacking, rock climbing, riding bikes, skiing and being in and on the water. Iโm also a food enthusiast, and a public transportation nerd.
โ๏ธ If youโd like to work together or chat about something Iโve written, you can reach me at hi.bradlau@icloud.com. Iโm also on Twitter at @bradlau, but email is the best way to get in touch.
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๐ป bradlau.info runs on Ghost. I write the posts in iA Writer.
๐ I also use the privacy-friendly analytics tool, Simple Analytics, and share those stats publicly.