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About

๐Ÿ‘‹๐Ÿป Hello. Iโ€™m Brad Lauster and this is my blog.

๐Ÿง  Since 2000, this site has been my outboard brain. It's where I collect and share my thoughts โ€“ mostly on behavior design, user experience and personal development.

Picture of Brad Lauster
Your host, Brad Lauster

๐Ÿ—ฝ I grew up in upstate New York, and after college, moved to California, where I lived in Sacramento, Palo Alto, San Francisco, and Santa Barbara. In 2010, I moved to Hong Kong and then moved to New York City for seven years.

๐ŸŒ These days, Iโ€™m back in San Francisco, where I live with my wife, Jessica, and our huge cat, Mewzi.

๐Ÿ’ช๐Ÿผ Iโ€™m currently the Director of User Experience at FORME Life. Our product has not launched yet, but we're already getting some press.

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป In the past, Iโ€™ve worked for Intel, Stanford University, LinkedIn, AppFolio, Bindo (a company I co-founded), Equinox, WW (formerly Weight Watchers), and Clover.

๐Ÿฃ I love backpacking, rock climbing, riding bikes, skiing and being in and on the water. Iโ€™m also a food enthusiast, and a public transportation nerd.

โœ‰๏ธ If youโ€™d like to work together or chat about something Iโ€™ve written, you can reach me at hi.bradlau@icloud.com. Iโ€™m also on Twitter at @bradlau, but email is the best way to get in touch.

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๐Ÿ’ป bradlau.info runs on Ghost. I write the posts in iA Writer.

๐Ÿ“ˆ I also use the privacy-friendly analytics tool, Simple Analytics, and share those stats publicly.