About

👋🏻 Hello. I’m Brad Lauster and this is my blog.

🧠 Since 2000, this site has been my outboard brain. It's where I collect and share my thoughts – mostly on behavior design, user experience, and personal development.

🗽 I grew up in upstate New York, and after college, moved to California, where I lived in Sacramento, Palo Alto, San Francisco, and Santa Barbara. In 2010, I moved to Hong Kong and then moved to New York City for seven years.

🌁 These days, I’m back in San Francisco!

💪🏼 I’m currently the Director of User Experience at FORME Life. Our product has not launched yet, but we're already getting some press.

👨🏻‍💻 In the past, I’ve worked for Intel, Stanford University, LinkedIn, AppFolio, Bindo (a company I co-founded), Equinox, WW (formerly Weight Watchers), and Clover.

🍣 I love backpacking, rock climbing, riding bikes, skiing, and being in and on the water. I’m also a food enthusiast, and a public transportation nerd.

✉️ If you’d like to work together or chat about something I’ve written, you can reach me at yo.bradlau@icloud.com. I’m also on Twitter at @bradlau, but email is the best way to get in touch.

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💻 bradlau.blog runs on Ghost. I write the posts in iA Writer.

📈 I also use the privacy-friendly analytics tool, Simple Analytics.