arrow-left arrow-right brightness-2 chevron-left chevron-right facebook-box facebook loader magnify menu-down rss-box star twitter-box twitter white-balance-sunny window-close
Design as Experience Placebo
1 min read

Design as Experience Placebo

Randy Dotinga’s Wired.com article, Why Sugar Pills Cure Some Ills, made me wonder if design could be used as an experience placebo?

That is, could a person’s perception that a product, service, object or system has been “designed” have a positive affect on the person’s experience with the product, service, object or system?

This also brings up the question of whether or not design processes will become part of a product’s marketing collateral? Will certain design methodologies or even user-centered (or any other philosophical approaches to) design ever become mainstream enough to be advertised?

Personal shout-out: David Spiegel, who is quoted in the article, runs the Stanford Emotional Coding Lab, at which I volunteer occasionally.