(These are my notes from Clotaire’s talk at the Intel HCPI 2 conference.)
Dr. Clotaire Rapaille – Archetype Discoveries Worldwide
His book: “7 Secrets of Marketing in a Multicultural World“
He made a lot of statements, but didn’t present enough, or in some cases any, data to support his claims. Some of them were:
- Many people have data that answers the wrong questions
- Reptillian products are those that people want, but don’t know why. They are products that are not targeted at a specific market segment.
- The structure is more important than the content of the message.
- Homebase – an important concept for Americans
He closed with this request: “Help me to become more human.”