(These are my notes from Jane’s talk at the Intel HCPI 2 conference.)
Jane Fulton Suri – IDEO
“Designing for the other”
This was a theme that came up in several of the talks. Several people identified that, all too often, designers design for themselves, rather than for the people who will be using their products.
One note I took was: Empathy Tools.
Anyone remember what that could have been in reference to?
“Understanding the universal through uniqueness.